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What do you need to know before you start any SEO effort.

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Before any SEO effort can be effective, your website will need to be in top notch shape according to today's technologies and usability standards. Your website will need plenty of content on all the pages that are important, preferably more than 250 words.

The navigation and structure of the site must be intuitive and easy to use. Believe it or not, since early 2008 a psychology of website navigation has evolved, and there are software tools to measure the effectiveness of your website navigation. Since its emergence, we have used this psychology and the associated tools when designing websites for our customers.

Why is this website navigation psychology important? Because it guides us in creating user friendly websites that are both attention grabbing, and intuitive to use so your website visitors are more likely to become customers. Your website is the most important part of your online marketing plan; if it doesn't convert visitors into customers, it simply won't matter how much traffic your online marketing plan drives to your website.

If your website was designed prior to 2008, you should consider having a professional review your site before spending the time or money on SEO efforts. Even if you were to hire us, we would prefer to work with you to make your website as effective as possible before paying us for SEO.

Please realize that your site might require a redesign before the SEO process starts, and then constant content rewriting as a continual part of the SEO process itself.