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What exactly is SEO?

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Search Engine Optimization is the term used to describe the process of optimizing a website for better organic listings on the left hand side of the search engine results page (known as a SERP). The search engines read your website and use your naturally written website copy to determine how to rank your site.

The best ranking is achieved through a combination of several fine tuned factors such as keyword research, rewriting pages on your site to match the keywords, correct website layout and proper use of various HTML tags (such as b, u, i, h1, h2, a) throughout the page.

The most important factors by far are the Titles of every page and the Meta Description of every page.

Google provide several tools through which all pertinent information regarding your website can be monitored and analyzed regularly. These tools are called Google Analytics and Google Webmaster Tools.